Two Homeland locations on Alameda and Robinson Streets are shutting their doors, the company announced on social media Thursday.
Homeland is Oklahoma’s largest, locally owned grocery chain with 35 locations statewide. Apart from the Alameda and Robinson stores, there is one other Homeland location in Norman on Lindsey Street.
In an announcement on Instagram posted after the publication of this article, Homeland announced four stores will close within the next 45 days, including Norman's Alameda and Robinson locations.
The announcement reads the company told employees Wednesday it is taking "important steps" to strengthen the company.
"We've made the decision to close, consolidate, and market select stores for sale. These are not easy decisions. Some of these locations have been part of their communities for years, and we've worked hard to keep them open as long as possible," the announcement reads.
Ronan Howard, an assistant manager at Homeland’s Alameda location, sent the OU Daily a screenshot of an email labeled “Organizational Announcements,” which they received Wednesday afternoon.
“Following a thorough evaluation of our company, we have made the decision to reduce our number of store locations,” the email reads. “As a result, select stores will close, consolidate with nearby locations, or be marketed for sale.”
The Daily reached out Thursday morning to all three locations at the stores’ phone numbers and confirmed the Homeland at 1251 E. Alameda St. will close in four to 12 weeks, but an exact date of closure has not been confirmed.
An employee from the Robinson Street location told the Daily Thursday morning that while rumors about a closure of the Robinson location were circulating online, leadership hadn’t yet made an official announcement to its employees. A manager from the Lindsey Street location also told the Daily that they haven’t been notified of any closures.
In an email to the Daily late Thursday night, Vilona Michael, a public relations representative for Homeland, disputed the claim that some employees were not immediately informed of the closures.
“We were very intentional in how we communicated this. Store managers were informed first thing Wednesday morning, and we had one to two members of our leadership team in every location to support them and be there for our employees in real time. Our people were the priority throughout this process. The email that’s been shared was simply an end-of-day recap, not how the news was delivered,” Michael wrote.
In July 2025, Homeland announced the closure of four of its Oklahoma stores due to “financial performances” and the stores’ “long-term potentials.” The Oklahoma locations were in Pauls Valley, Jay, Kingfisher and Ponca City.
Spencer Windholz contributed to this reporting.
This story was edited by Audrey McClour and Natalie Armour.
