Leah Beasley, OU executive associate athletic director for external engagement, has taken a deputy AD position at Penn State, the school announced Tuesday.
Beasley joined OU’s executive leadership team in May 2022 and played a central role in shaping the department’s external strategy during the Sooners’ transition into the Southeastern Conference. She oversaw communications, creative strategy and facility project management, digital strategy and revenue innovation, licensing, marketing and fan engagement, external NIL, SoonerVision, ticket operations and sales and strategic partnerships with Learfield.
Her work also extended to Sooner fundraising, where she collaborated with the Sooner Club on record-setting growth campaigns. Beasley served on OU’s RevGen Committee, NIL Task Force, Fan Experience Feedback group and DEI initiatives, while also representing the department on several university-level leadership groups.
Before coming to Norman, Beasley spent nearly a decade at Mississippi State, where she finished as deputy athletics director. She began her career at Louisiana Tech as an Assistant and Associate Athletic Director, her alma mater, where she was a four-year softball letterwinner.
OU has not yet announced a replacement for Beasley’s position.
