82.0
Saturday, May 26, 2012
COLUMN: Kickin' it with Luke Skywalker
by   |  January 27, 2010  |  

There’s no film series that’s as popular as “Star Wars.” Not just the originals from the ’70s but even the abysmal Episodes I, II and III. “Star Wars” isn’t just famous because of the movies, but also because its merchandising capabilities. There is a “Star Wars” everything: clothing, watches, toys, video games, furniture and the list goes on. As with all things that are too familiar, “Star Wars” merchandising has been stale and monotonous as of late.

Introduced late November last year are “Star Wars” shoes. I don’t mean the plastic looking things had when you were in kindergarten that lit up, I’m talking about official adidas “Star Wars” shoes.

According to the official “Star Wars” website, these shoes are just from the first season of a bigger collection and the shoes collection will be divided into three packs; the Character pack, the Vehicles pack and the Direct pack. The Vehicle pack as its name suggests, features shoes that are inspired by the vehicles in the original “Star Wars” films. While the Character and Direct pack will feature shoes and apparel influenced by important characters in the original film.

In the vehicle pack, there’s a Stan Smith Millennium Falcon tennis shoe, a Nizza Hi Hi-Top Tie fighter, a Super Star Death star, a Forum Mid AT-AT and a Samba X-Wing.

In both the character and direct packs, adidas has Skywalker Hi-tops, Princess Leia Game Mid, Superskate Mid Stormtroopers, and ZX 8000 Darth Vader, ZX 700 Boat Yodas and the Micropacer.

These shoes aren’t just normal adidas shoes with a “Star Wars” logo slapped on them, they feature key characteristics about the they represent.

For example, the Nizza Hi-Top Tie Fighters are black and grey with the Tie Fighter wing design that stretches from the back of the shoe to it’s mid-point. While the ZX 700 Yodas not only feature the color scheme of his outfit but also have that rugged look that mirrors his shabby appearance.

Although I love all the shoes in the collection, my personal favorites are the Skywalker Hi-Tops and the Micropacers. The Skywalker Hi-Tops are designed like the Rebel Flight Suit Luke donned in the original, complete with the overpowering orange color scheme. It’s hard to find a pair of Hi-Tops that I look good in, but these are just calling out to me.

Star Wars purists need not worry about their kicks screaming “Star Wars nerd” because the designs range from very subtle to painfully obvious. So if you are worried about being spotted, just get a pair that suits your interest.

The prices range of the shoes is pretty realistic for limited edition sneakers, the shoes range from $80 to $150-not including the Micropacers which shouldn’t bother true “Star Wars” fans. As expected, most of the shoes are sold out on the official adidas Web site, ever since the shoes we are available to pre-order in late December. It hasn’t been clear whether adidas is planning on restocking the shoes, but I wouldn’t advise anyone to get them on ebay unless they are willing to part with a few hundred dollars. I must admit, I’m tempted to bid on those Skywalkers anytime I find myself on the site.

It’s safe to say that adidas “Star Wars” line is the most genius thing the company has come up with in a long time. Not only do they put time and effort into these shoes, but also they respect both fans of the films and tennis shoe aficionados alike leaving us with a product that might make up for the last “Star Wars” films. That’s right, it’s been more than a decade and I’m still calling out “The Phantom Menace.”

Comments

The Oklahoma Daily is pleased to provide you the opportunity to share your thoughts about this article. We encourage lively debate on the issues of the day, but we ask you refrain from using profanity or other offensive speech, engaging in personal attacks or name-calling, posting advertising, or straying from the topic at hand. To comment, you must be a registered user of OUDaily.com. Thanks for taking the time to offer your thoughts.

You must be logged in to leave a comment. Log in | Register