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Friday, May 25, 2012
Fashion around Norman: The Daily checks out local designers
by   |  November 19, 2008  |  

photo

Ian Fuller, a senior at UCO, works on screen printed shirts for his line GLAMNERD Saturday. Fuller prints and designs from inside his house. Saul Martinez/The Daily

The Daily's Cassie Rhea Little checks out fashion designers working in Norman and Oklahoma City.

Tree and Leaf Clothing, Inc.

8405 N. Rockwell Ave., Suite #1, OKC

728-2026

treeandleafclothing.com

Inspired by music, art, philanthropy and politics, Tree and Leaf Clothing, Inc. is a must for any artistically-rooted citizen.

The line, which originated in the Oklahoma City area, offers a selection of silk-screened hoodies, T-shirts and jackets with an organic visual style. The clothes often feature trees, birds and other nature inspired designs and display a mildly vintage appeal.

“The company was started in a garage in 2006 and the outcome to date is a regional clothing brand, screen-printing company and retail store,” said Tree and Leaf co-designer Dusty Gilpin.

Gilpin said the line was inspired by the adventure it proposed. He said the brand has continued to evolve since its conception and has struck a chord with many local musicians, break-dancers and artists, along with some cyclists and skateboarders.

“Our customers are very involved with what we do,” Gilpin said. “[They] know us on a first name basis and we regularly support local concerts, art shows and philanthropic events. Tree and Leaf Clothing was created with the purpose of embodying the true spirit of our roots: music, art, truth and love. We believe that our customers carry the same traditions as our unique clothing. As we grow, like trees, we will develop the strength to stand alone as we face the challenges of a beautiful life.”

GLAMNERD

812-5118

GLAMNERD.com

GLAMNERD was born almost two years ago when Oklahoma City native Ian Fuller set out to express his love for Tokyo design through apparel.

GLAMNERD is a colorful collection of techno-style designs that has become popular around the metro area and is increasing its fan base by the day.

“Japanese fashion and street culture inspired the line,” Fuller said. “It is a fusion of my personality and my style.”

Fuller said the line has always been focused on bright colors and sleek design but said he has recently added more graphics and detail to the GLAMNERD look. He said the line is for those who want to be noticed in a subtle way.

“The motto of GLAMNERD is ‘be seen, be remembered,’” Fuller said. “It is loud but not too overbearing.”

Fuller said the line especially struck an interest with people in their 20s, but is also finding a fanbase with other age groups.

“You can wear GLAMNERD and look like you are dressed up and going out for the night, but still be wearing a T-shirt,” Fuller said.

Fuller said GLAMNERD would soon be expanding to outerwear and other new designs.

WatermelonDemocracy

(315) 664-2464

watermelondemocracy.com

Striving for success and empowering others is the theme of the new, locally-owned clothing line WatermelonDemocracy.

With a collection of T-shirts featuring quotes such as “We are the creators of our own evolution” and “Nothing I can’t do,” owner Darrin Nobles said he hopes to get a message across to the urban community.

“I felt there was a need for a brand that was more than just about style but also inspired people,” Nobles said. “I really wanted to see a brand with a real message that was affordable for the younger markets.”

Nobles said he would describe his designs as eye-catching yet thought-provoking. He said the theme was “socially conscious” and one he hopes will make a difference.

“WatermelonDemocracy is something new, exciting and different,” he said. “I just want people to truly dig the message that I am trying to get across. No matter what obstacles are placed in your way, we have a responsibility to use all of our opportunities for individual success.”

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