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Friday, May 25, 2012
OUR VIEW: Reading rip-off
by The Oklahoma Daily Editorial Board  |  November 18, 2008  |  

They’re cheating you and stealing your money, and no Robin Hood can give it back to you.

They’re not thieves. They’re not even the government.

They’re the people behind the textbook industry — the people who take advantage of students and make obscene profits through unfair means.

But one OU professor is fighting them.

Professor Marielle Hoefnagels wrote a biology textbook that she is not making a profit from, opting instead to put royalties into a textbook scholarship fund. (See page 1 for details.)

Hoefnagels’ commendable move illuminates two important and alarming aspects of the textbook industry: profit motives and refusal to convert to online books.

The textbook industry takes advantage of students by profiting from required new editions that may have a few sentences changed. It also cheats students by selling only bundled packages that include expensive discs and workbooks that may never be touched.

The industry wastes precious resources like paper and ink by printing bulky books that could easily be sold through online subscriptions.

Book prices are hiked because of printing and shipping costs that could be avoided.

Students should have the option to use Internet-based books that could be printed or read on-screen.

The textbook industry badly needs to change its primary motive from making a profit at the expense of students to actually working for and benfitting those students. It needs to take a cue from Hoefnagels.

Comments

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andybabb 3 years, 6 months ago

That's somewhat true, OU Daily, but for different reasons.

The textbook industry is a terrible business model because the consumer (customer) does not choose the product they want to buy (books) and the vendor (textbook company) does not consult the consumer(student). Instead, the faculty and instructors are given the choice to upgrade editions, change texts, etc -- even though they're not the ones who end up paying for the books, the students are.

THAT is why your books cost so much, not because some money-hungry company is trying to take all of your cash. It's an inherently bad model. But it's pretty much the only one.

P.S., professors need money too! How do you think they get paid?? From the loads of money given to them by the school? Nope.
Give 'em a break, they're just trying to put food on the table.

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